Run a door with no queue
The door is the first thing attendees remember. How to staff it, lay it out and handle the awkward cases.
A long queue at the door sets the mood for the whole event. The good news: most queues come from a handful of fixable causes.
Staff for the peak, not the average
Most people arrive in a 20 to 30 minute window. A single scanner handles roughly 4 to 6 people a minute when tickets are ready. For 200 people arriving in 25 minutes, plan for at least two scanning points.
Separate the fast lane from the problem lane
Put one person on "ticket problems": lost emails, wrong names, plus-ones. Everyone else keeps scanning. One tricky case should never stop the line.
Tell people to have their ticket ready
Send a reminder on the morning of the event with the QR code and the door opening time. Put a sign before the door: "Have your ticket QR ready."
Plan for bad signal
Venue Wi-Fi fails exactly when the doors open. Use a scanner that downloads the guest list in advance and keeps working offline. If several phones go offline together, they cannot see each other's scans until they reconnect, so keep at least one scanner on a mobile hotspot and give each door its own list of lanes.
Decide the rules before the day
- Do you accept screenshots? (Yes, if duplicate scans are rejected.)
- Can someone collect a ticket for a friend?
- What happens with walk-ins, and can they pay at the door?
Watch the numbers
Knowing that 312 of 450 people are in tells you when to start the programme and whether to open a second room.
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