How to design a booth quest exhibitors will thank you for

A booth quest asks attendees to visit a set of booths to earn a reward. Done well, small exhibitors get the traffic they paid for. Done badly, people speed-scan and leave.

Set a target people can finish

If there are 60 booths, "scan all 60" will be finished by a handful of people. Aim for a target most engaged attendees can reach in two to three hours: 15 to 20 booths, or every booth in one zone.

Make the visit count

A scan should mean a conversation. Let exhibitor staff scan the attendee's profile QR, rather than attendees scanning a poster, so every scan happens face to face.

Combine visits with connections

"Scan 15 booths and connect with 30% of exhibitors" rewards real conversations, and gives exhibitors consented contacts.

Choose a reward worth the walk

• A prize draw for one big prize, drawn on stage at the end
• Instant rewards for the first 100 finishers
• A VIP lounge or early access for completers

Tell exhibitors in advance

Explain the rules, when traffic will peak, and what they can do to stand out: a short demo, a question, a small giveaway.

Share the results

After the event, show each exhibitor how many quest visits they got and how many turned into connections. That number sells next year's stand.